Volkswagen has monopolised the advertising in this morning's Times of India, including the entire front page and back page. The back shows an impressive looking factory, supposedly the mammoth plant built at Chakan, near Bombay.
A line at bottom right reads, "Images for representational purposes only. Terms and Conditions apply." What is one to make of that? Is the image a composite? It looks real enough, especially all those people walking along the road although a sidewalk is available. Strange.
Elsewhere, Volkswagen is decidedly economical with the truth.
In this ad, the text states: "In the late 1930s, when the world was busy focussing their engineering minds (sic) on large cars with large engines, we scratched below the surface. We racked our brains and dwelled on what the people really wanted. The solution was the Beetle, a small car that would not just take them from point A to point B, but make the journey memorable as well."
Memo to copy writers: when selling German products, DO NOT mention the late 1930s. Because, like, some might respond to this ad by saying, "Wait a minute, was the Beetle the result of a car manufacturer considering what people really wanted? I remember reading that Adolf Hitler ordered Ferdinand Porsche to produce a small, inexpensive car. It could be built only because of subsidies provided by the state. And wait a minute, there was something about the design being stolen from a Czech model, for which Volkswagen later had to pay substantial damages."