We first booked tickets for Avatar over a week ago through the PVR Cinemas website. On reaching PVR Phoenix, I got the physical tickets, which read 'Avatar (2-D)'. Interested only in the 3-D version, we returned home without seeing the film. The man at the counter managed to resell our tickets, but we lost out on the online booking fee and the time and money spent to get to and from Phoenix mills. The PVR site, I discovered once I was back at my computer, offers two options, one for 'Avatar (3-D)' and one for plain old 'Avatar'. When both options are available, most people would notice the varying entries and choose the one they prefer. However, since the three dimensional version is the more popular one, it gets booked up fast, leaving only one Avatar in the drop box with no accompanying information.
I wrote my usual letter of protest but, as expected, the PVR people have neither acknowledged it nor rectified the problem. I now wonder if it was simply incompetence on their part or something more sinister. They might deliberately be luring clients into buying tickets for the less popular form of Avatar, assuming that most will opt to see it rather than make a second trip.