Monday, May 16, 2011

Vadilal does a Häagen-Dazs

Vadilal ice-cream had retreated for years to its home base, Ahmedabad, but is now taking another stab at capturing a chunk of the market in other Indian cities. It is advertising a new range called Vadilal Gourmet. The ad, which you can see here:

is a straightforward copy of commercials Häagen-Dazs has run for a while:

The question is: can Vadilal's Belgian Chocolate flavour mimic the Häagen-Dazs taste? Now that would be a copy worth checking out.

No comments: